Which Is The Better MLM Pitch: Product Or Opportunity?
Which Is The Better MLM Pitch: Product Or Opportunity?
What matters today is no longer who can be the most convincing what you or I think works what you or I like to do or what has historically generated the most endline business. What is effective TODAY in this new millennium is changing given the current economic conditions as well as evolving job circumstances for those still in the traditional job world.
Let me be a little bit more specific about those circumstances. In the olden days when I was entering the job market you basically had one choice: take the job or dont take the job. The hours location you worked in lunch breaks dress code etc. were set in stone. No one had heard of signing bonuses.
Now it is common for executives and middle management people to do some if not most or all of their work at their own pace from a cottage location. As a result some of the magic we had to offer with MLM that existed only in our domain is now possible in the regular job world. Some management people actually earn high salaries while playing golf with potential clients. So how can we compete with that? Or CAN we compete with that effectively?
Well I say Yes absolutely! We just need to take the time to find out some things about our prospects so that we know how to position our program with charisma. One of the most effective ways to hook the Donald Trumps of the world is with a sensational product result. I got a typical phone call the other day from a satisfied customer who had lost 15 pounds in just 6 days. He said he would HAVE to join my company because everybody was asking what in the world he was doing to melt before their very eyes! They all wanted to try the product.
Things have heated up so much since then that hes now a director in our company. They just take the products away from you he laughed. Whats interesting is that the first time we talked with him we pitched the business as a possibility but it fell on deaf ears. However he did order the product. By leading with the product we soon had a hot business prospect. You will too if your prospect is happy with his product results.
What can you do in todays marketplace to build an MLM business rapidly? Here are some proven guidelines:
1. Keep before/after pictures and stories on you at all times.
2. If appropriate wear an intriguing button to snag interest while youre out and about. Ive gotten four sales in the last few days wearing my button while on errands.
3. Use emotion to interest your customers in helping others get similar benefits.
4. Get creative when painting your job freedom benefits. Id point out that while he might be getting paid to play golf its doubtful that he was earning hefty cash bonuses and allexpense paid trips or that hes his own boss as I am.
5. Point out that if he builds a great business with a stable MLM he probably doesnt need life insurance he will have created an even better residual income protection for his loved ones.
6. Stress how easy it is to develop multiple income streams when youve got sufficient capital to fuel rapid expansion and to plug those profits back in.
7. Remember that a satisfied customer can translate into a satisfied wholesale buyer whose loyalty will help you create more financial stability and repeat business as your distributors continue to receive promotional literature directly from the company.
8. Ask yourself if you are content with your economic situation and be clear on what it will take to set the stage for your eventual satisfaction. For me that has always been complete freedom.
I believe that I can create more business than ever this year but I also see that I need to make a few oncourse corrections as I continually adjust yesterdays business posture so that it will work effectively tomorrow. Stay flexible stay involved and most of all stay committed. Many tens of thousands of people are going to become wealthy in the MLM industry and they are going to become the new millennium industry specialists . . . One of them could be you!
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