What Is The Power Of Ebook Reprint Rights
What Is The Power Of Ebook Reprint Rights
I wrote my latest ebook The Seven Fatal Mistakes That Almost Every Business Owner Makes on Their Web Site as a leadgeneration tool to get new subscribers to my ezine.
I decided to promote it a different way. Its different from anything Ive ever done before and it brought spectacular results after just three weeks and continues to bring in new subscribers daily.
First as Ive mentioned already Im using the ebook as an incentive for people to join my mailing list. An ebook or special report is an excellent incentive because its low cost but high value.
If you read the ebook youll also see that it promotes the products and services that I offer. Its not ONLY about selfpromotion I use the 80/20 guideline: Give 80 value and 20 selfpromotion but it does promote me.
But heres the kicker …
The most important thing Ive done differently with this ebook is this:
The ebook is not just free its BETTER than free.
Huh? How can that be I hear you cry?
Because it also comes with reprint rights.
This means that you can copy the ebook yourself and give it away or even sell it. Yep thats right Im giving it away AND Im giving you the right to copy it and use it yourself.
This might seem a bit odd at first after all arent I giving away my intellectual property?
Yes and no.
I see it as a winwin proposition.
You win because you get a highvalue product that you can use yourself. For example theres nothing stopping you from offering my ebook as an incentive for people to sign up to your newsletter. Or you could offer it as a bonus for people who order something else by a certain date. Or you could even sell it yourself and make money from it.
On the other hand I still own the copyright on it and one of the conditions of giving it away is that you have to give it away in its current form. So whoever gets a copy still sees all the links to my products and my Web site.
Thats exactly why its a win for me as well. By allowing YOU to distribute it freely I can reach markets that would otherwise be outside my own circle.
In fact in the first three weeks after giving it away my newsletter subscription rate trebled!
Giving away your material can be a powerful marketing strategy. Most people hold on tight to their intellectual property scared that it might be stolen by others especially in a digital world where copying is so easy to do. But there are real advantages to taking the opposite approach and giving your stuff away. As long as you do it with a clear purpose in mind and you make it a winwin proposition for both you and the other person it can really work to your advantage.
About the writer:nbsp;nbsp;Did you find this article useful? For more useful tips hints Points to ponder and keep in mind techniques insights pertaining to ebook marketing. Do please browse for more information at our website:
http://www.profitinginfoproducts.com
http://www.ebookmarketing.reprintarticlesite.com
Related posts:
