Website Conversion Rate Pain In The Neck?
Website Conversion Rate Pain In The Neck?
Website Conversion Rate Pain in the Neck?
Increasing your website’s conversion rate should be your top priority before spending your time and money on Search Engine Optimization or Search Engine Marketing. It is true that traffic is important. However without a good conversion rate the traffic that you paid for means absolutely nothing! Here’s a list of some useful tips: not in particular order
1. Be Relevant. When people find your website they click because they believe that they can find what they are looking for on your website. Your ad if you do SEM or description of your site SEO are related to the keywords that the people are looking for your chance of converting them into customers is a lot higher.
2. Offer Product Protection. Warranty is always a good thing since it tells the prospects that they have nothing to lose. Clearly states the return or warranty policy. It is also essential to let your prospects know how the order process works and when they will get their products.
3. Motivate your Prospects. Offer something special. Give them bonuss. Let your prospects feel that they are getting more than what they are paying!
4. Simple and Professional Website. If you run an online business having a simple and professional website is essential. Some websites irritate visitors by having too much ads. Some websites irritate visitors by taking too long to load. Remember “Hitting the close button on their browser takes 1 second to do”.
5. Clear Contact Information. Your prospects will feel comfortable knowing there’s actually people running the business. Letting them know your business phone and address will often build some credibility for your business.
6. Interactive Website. Sometimes pictures are better than words. With the modern web technology having audio and video on your website is simple and fast. Be careful with the loading time though. You don’t want to irritate your visitors if it takes more than 10 seconds to load a page.
7. Be honest. It is very important to be honest about the content of your website. If you photoshop and produce fake pictures…etc. believe me people will know. Even if they don’t and make a purchase they will most likely to return the products and hurt your business by telling others about their unhappy experience with you.
8. Follow up. People like attention. Following up with your customers even if they don’t have any questions will build up the trust between you and your customers. WordofMouth is the most effective marketing strategy and only good customer service can make that happen!
9. Easy Check Out Process. People naturally are lazy or busy. If it takes 10 steps to complete an order they will probably walk away. A lot of websites make people to register first before they can purchase this will often result in loss in sales. I mean there are probably other websites out there where they can purchase the same or similar product with fewer steps.
10. Have Testimonials. Why is your product or service better than orders? Having testimonials is an effective way to convince your prospects.
About the writer:nbsp;nbsp;Business Growth Strategist
Website: http://www.businessminder.net
Blog: http://www.businessminder.net/blog
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