Need More Paying Customers Who Give You More Paying Customers?
Need More Paying Customers Who Give You More Paying Customers?
MARKETING TIPS:
Source: Global Impact Marketing Brand Strategies Blog
1. Give them what they want and need
2. Give them something to do regularly
3. Give them value before they give you money
GIVE TO GET. Thats it I could stop right there and Id like to because I have a bunch of customers waiting for me to do some work for them! haha but here are a few more tips:
Keep giving so you can keep getting.
Why? Because its a branding game > stay in the forefront of peoples minds and you win the game. Also if people are constantly receiving value from you for free at some point their value tank will overflow and they will need to give something back. Thats right I did say that they will NEED to give back. The law of reciprocity is inbuilt into human nature. And the beautiful thing about it is that if you are truly giving them something of value be it useful information or free samples or free service or just some form of care and encouragement perhaps then you deserve to receive back and people love to give value to you.
thats the key.
Youll feel good giving value to people who need it and appreciate it and theyll feel good giving some form of value back to you. Its the best kind of relationship and in fact I would go so far as to say that ultimately we should all be aiming to give value without looking for a return in EVERY area of our lives and then we will find that EVERY area of our lives simply works out the way wed like it to. We shouldnt need to NEED our customers to buy our goods and services we should just be able to relax knowing that they are receiving value and will WANT to give value back to us.
Im not suggesting that you shouldnt bill your customers or anything like that. Of course youre still running a business and need to act accordingly. All Im saying is that focussing on giving them what they want and need youll get the following results:
a better product or service
a better connection with your customers and potential customers
a more permanent relationship with customers
an easier way to sell your product/service
its free advertising and people will tell their friends and colleagues if its real value*
far greater satisfaction for you your staff and your customers
* Wordofmouth is probably the most powerful form of marketing that exists and has always existed since the dawn of man.
There are plenty of simple/inexpensive ways to give to your customers and potential customers such as eNewsletters some of which Ive covered previously and some of which Ill cover in later posts but the main point is that RECIPROCITY mutual exchange or the biblical give and you shall receive concept is a truly great way to do business and get the results you want and deserve.
Just ask yourself these questions:
1. What can I give away that would be of value to my customers and potential customers?
2. How can I give away this value on a regular basis whilst still having enough time for the work?
3. How can I get people to notice what Im giving away for free?
You might need to talk to a professional marketing strategist about 3.
Okay time to get started Happy giving!
About the writer: The Global Impact Online Marketing and Brand Strategies Blog provides useful free resources for businesses entrepreneurs marketing departments graphic designers and website developers.
Related posts:
