Let Your Web Site Do The Selling
Let Your Web Site Do The Selling
Getting visitors to your web site is important of course but what happens once they get there? Your web content must convince visitors that they have found the exact information that they need reassure them that your company is credible and trustworthy and lead them into taking action whether thats clicking on a link making a phone call or purchasing something online. Here are some tips for building web content that motivates visitors to take action which typically leads to improved conversion rates better response ratios and ultimately more sales!
- Focus on the benefits. Make sure that your web site focuses on the benefits to the customer instead of puffery about you and your company. When readers see we this and our that it tells them that you are more focused on yourself than on how you can help them solve their problems.
- Repeat the landmarks. If visitors come to your site through a click ad make sure they land on a page that has the same text as the ad. If a visitor clicks on an organic search result make sure you repeat the search term i.e. keyword on the landing page preferably in a headline or near the top of the first paragraph.
- Make it easy to take action. Use a strong call to action and make sure it is highly visible on the page. If you want visitors to call make sure your phone number is big and bold and not buried in the text. If visitors are there to buy use a large colorful Buy Now button so there is no question about how to make a purchase.
- Establish credibility. Your web site visitors may not already be familiar with your business and you have very little time to enlighten them. Highlight your customer satisfaction guarantee privacy policy client testimonials case studies and your project portfolio to reassure visitors and build trust.
- Use the subliminal to your advantage. The quality of the design and layout of your site sends a subliminal message to your visitors the instant that they first see your site. Make sure this communication is working in your favor and reflects an image of quality and professionalism.
About the writer:nbsp;nbsp;Lauren Hobson President and CEO of Five Sparrows LLC has more than 15 years of experience in small business technology writing marketing and web site design and development. Her articles have helped the companys Biz Talk ENewsletter reach more than 3500 readers each month making it one of the most widely read small business publications of its kind in Michigan. To read articles or subscribe to Biz Talk please visit www.FiveSparrows.com/biztalk.htm.
Copyright 2008 Five Sparrows LLC. All Rights Reserved.
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