How To Use Twitter For Your Business
How To Use Twitter For Your Business
HOW TO USE TWITTER FOR YOUR BUSINESS
This article will briefly describe what Twitter is and how to use it. The remainder of the article is geared towards the Twitter user who is looking to network or promote their business. Twitter can be an incredibly powerful free internet marketing tool if you use it properly.
WHAT IS TWITTER
Twitter is a micro blogging site. Essentially you use it as you would a blog however Twitter limits you to 140 characters whenever you write something. When you post something on Twitter its called a tweet. In Twitter you will have people following you people who will have your tweets appear on their Twitter home page and you will follow people you will see their tweets appear on your Twitter homepage. You can follow anyone you like. This could be friends or family or it could be a celebrity or idol of yours. Ive found that there are actually a lot of celebrities authors musicians etc on Twitter and it can be kind of cool to see what they Tweet about.
You can tweet about whatever you like. If youre only connecting with friends and family you can simply update people about what youre doing at the moment or you can post links to cool videos or any other interesting information you want to share with people. I would highly recommend not overtweeting i.e. updating people every ten minutes on what youre doing. This can be very annoying to people who are following you because then their entire home page is taken up by your Tweets and its hard to follow what other people are doing. If youre using Twitter to network and grow your business the following sections are dedicated to you.
HOW TO USE TWITTER
If you havent already sign up for an account at twitter.com. Once youre in go to your settings tab and enter your information. I would definitely recommend adding a personal photo of yourself to help people identify you. You can also spice up your home page by changing the background. Twitter has some decent backgrounds that are easy to use but you can also use custom images as your background. If you want to do so click change background image then browse and you can choose any image off your computer. Google twitter backgrounds and youll get tons of results for cool backgrounds you can use for Twitter.
OPTIMIZING TWITTER FOR YOUR BUSINESS
The following sections are dedicated to those looking to network and promote their businesses.
OPTIMIZING YOUR PROFILE
You want to make your profile memorable and eyecatching to people otherwise theyre just going to pass you by and forget you. If youre marketing your business its 100 necessary you get a profile picture up there. The default Twitter profile picture is completely boring and forgettable and it just doesnt bring anything to the table. Ideally have a nice picture of yourself for people to see. I would also suggest getting a custom background image as I did before. Simply google twitter backgrounds and youll get a ton of different sites with some great background images. It not only makes your profile look interesting and unique but it makes it look like youre a serious Twitter user. Additionally it acts as a point to strike up conversation with strangers i.e. prospects for your business. I get comments about my background frequently from people who are following me.
Add a link to your webpage of course in the web section of your profile. Also I would recommend not adding a generic bio like Im an internet marketer etc…. First it makes it look like the only reason youre on Twitter is to sell people. Second putting up other information acts as a conversation starter with strangers. As soon as I changed my bio from something generic I had people commenting on my interests and asking questions about them.
OPTIMIZING YOUR TWEETS
As stated above you dont want to be tweeting every ten minutes about something. Even if its useful stuff it can get irritation for people following you. I cant give any exact number on this but try to make a few interesting tweets a day. Dont just say stuff like Im going to take a walk or something try to put useful or interesting information out there. One it will get people interested in you and two it wont look like all youre trying to do is sell people. Youre limited to 140 characters per post so it really is not difficult to make an interesting tweet. Link to a cool youtube video or to an interesting news story. If youre in marketing link to some great marketing advice. Do not constantly selfpromote it will just turn people off. Maybe make one tweet a day sending people to your site but reserve the rest for other subjects.
The conclusion of this articles describes in detail how to get hundreds of potential prospects a day on Twitter. You can read the conclusion of “How To Use Twitter For Your Business” on my blog at mossopblog.com. Also check out my blog archives for more great internet marketing advice.
About the writer: My name is Matt Mossop and I’m an athome entrepreneur in the field of internet marketing. I train others to be successful in the industry with help from my support team. Meet me at http://mossopblog.com and learn more about my business.
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