Harness The Power Of Internet Video
Harness The Power Of Internet Video
Since Google announced the purchase ofYouTube in late 2006 there has been an acceleration in the relevancy of online video in the marketing equation.
What does that mean?
It means that more and more video clips are showing up in the search engine results of Goggle as well as the other search engines like Yahoo and MSN the only three search engines that matter in my opinion.
The thing that makes video an extremely cost effectice marketing tool is the wealth of free hosting sites. Not a day goes by where I dont readabout another video portal falling over itself to offer me free hosting.
That means that if you have a sales or marketing video or even a commercial you can post the video for free on a variety of free hosting sites or even just You Tube if you want to keep things simple andget thisyou can KEYWORD the video so it gets returned in the search engine results.
So imagine having a commercial or sales video that gets watched after someone searches for it?! Understand the difference? Instead of throwing your marketing message at people who have no interest in what youre selling or buying a TV commercial that gets increasingly fast forwarded by DVRs you have a video thats returning iteslf in search engine results by people who are actually looking for what you have to offer.
Quite a different dynamic eh?
TIPS TO GETTING WATCHED
But not any piece of keyworded shlock is going to get watched. Relevancy is still important. Maybe even more so than traditional media. To that end I suggest the following approach to getting your messages in front of eager eyeballs who will not only search you out but actually watch and consume your message:
Make a HowTo video with a compelling call to action at the end click email download stop in call.
If youre a pet sitter make a video on How To Choose a Pet Sitter.
Investment consultant? 3 Tips on How NOT To Outlive Your Money.
Funeral Home director? How to Plan a Living Funeral.
You get the idea.
People search the Internet for information.
Be the answer to someones question and theyll not only find you when doing a search but chances are theyll buy from you as well.
About the writer: Gene Sower is the owner of Samson Media www.samsonmedia.net a New Jerseybased Internet marketing company that specializes in “Building Websites That Sell”.
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