Essential Tips On Writing An Effective Case Study For A
Essential Tips On Writing An Effective Case Study For A Medical Device
Typically a medical device case study is a 500 to 800word article on how the device improves the diagnosis or treatment of patients. It can also be a success story of how the device increased productivity revenues saved money improved regulatory compliance or reduced downtime. Essentially a case study is the end users testimonial on the benefits of the device.
The structure of a case study for a patient diagnostics for example typically includes the following sections:
1. Title
2. Case history
3. Procedure description
4. Discussion
5. Conclusion
The title is the most important part of a case study. It must entice the reader to read further. To do this it should focus on the benefits of the medical device that are relevant to the target audience. Lets say the case study is about an advanced highresolution 3D color cardiac CT Computed Tomography scanner used in a specific hospital. Lets call the scanner Gektar. And lets say the case study uses a 30yearold female admitted to the emergency room with severe chest pain. The title could say: Improved Workflow Speed and Reliability in Diagnosis of Severe Stenosis with HighDefinition GEKTAR CT Scanner. An effective title requires a good understanding of ones target audience and what matters most to them.
The case history section describes the patients symptoms and diagnostics steps. The female patient in this study was in good condition but slightly overweight. The physical examination and EKG revealed nothing unusual. Her blood cholesterol was mildly elevated but she had no history of smoking drug or alcohol abuse and was happily married. She had never complained about chest pains before. She was then transferred to the GEKTAR CT scanner to perform noninvasive cardiac CT imaging.
The procedure section describes the procedure performed on the patient and the findings. Lets say her heart rate was 87 beats per minute. The scan parameters automatically adapted to this heart rate and the scan was successfully completed in ten seconds. The 3D evaluation software produced the highresolution 3D color images the key proprietary features of the GEKTAR CT scanner. Within minutes the highresolution images revealed severe noncalcified stenosis in a segment of the hearts blood vessel. The patient was immediately transferred to the cardiac suite for treatment.
The case study includes images of the area affected by stenosis what the doctors had actually seen on the CT scanners monitor. The images would have clear and detailed notes of what they depict.
The discussion section emphasizes the unique benefits of the High Definition GEKTAR CT scanner that allowed the transformation of an uncertain and perhaps initially dubious case into a quick and correct diagnosis with decisive actions that probably saved the womans life. Not only did the CT scanner produce highresolution images within seconds but it was also connected to the hospitals information network where the interventional cardiologists could see and download the 3D color images in seconds and study the details of the stenosis.
The conclusion section further endorses the CT scanner by stating that the hospital has been using it for over a year on hundreds of patients and that it has always produced high quality 3D color images that dramatically improved the reliability of diagnosis increased productivity personnel satisfaction and saved lives. Actual quotations and recommendations from doctors could be inserted in this section stating how incredibly powerful and helpful the GEKTAR CT scanner had been in defining artery diseases rather than depending on less effective conventional methods.
About the writer: Alec Alpert is a businesstobusiness copywriter specializing in leadgenerating white papers case studies and articles for medical technology. Find out how his copy can bring you more customers at http://www.alecalpert.com
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