Curing Follow-up Woes With Newsletters
Curing Follow-up Woes With Newsletters
You read a marketing book or hire a coach and they tell you “The key to real growth is follow up.” With an inward grown you add FOLLOW UP to your todo list where it consistently slides to the bottomor right off the page!
Is this you?
Everyone knows the key to any company’s growth and success is to follow up with current and potential clients. What you need is a painless way to follow up that doesn’t require calling each one individually and doesn’t annoy the recipient. Picking up the phone to call busy people is the way of the past. Now through a company newsletter you can keep in touch read: follow up in a way that connects with clients in their own time.
Here is a simple system:
1. Create a press release announcing your company’s newsletter that includes a link to a page where readers can sign up.
2. Gather articles and information about your company that would be of interest to your target market.
3. Mention your newsletter on the company blog don’t forget the link to the sign up page.
4. Send out your newsletter. You can make it as simple as a quick email with a few updates and a small article of interest or as detailed as you like with graphics interviews news testimonials etc.
Newsletters have proven to be a number one lead generator. Why? Well a newsletter allows the reader to get to know the company or provider thus building a sense of loyalty over time. Newsletters also get talked about forwarded on and can be offered to anyone you meet and any visitor to your website. So consider newsletters as a source of curing your follow up woes while also generating new leads for your company.
About the writer: Need help with that newsletter? Adria Laycraft is a freelance copywriter in Calgary Alberta Canada. For more information about Adria’s services and experience visit The Write Initiative
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