Call Statistics: How To Make Your Telephone Work Harder
Call Statistics: How To Make Your Telephone Work Harder
It seems that long gone are the days when a telephone number was simply a vehicle for two people to communicate with each other.
Telephone numbers can be intelligent.
This is specifically true about nongeographic numbers; like 0845 numbers 0800 numbers and 03 numbers etc.
People or organisations can now choose from a wealth of call management systems to use in conjunction with their nongeographic numbers to make them smarter and work for them to suit their specific needs or preferences.
It is even possible to choose a nongeographic number that reflects an organisations products or services.
For example an owl sanctuary could opt for: 0300 2820 2820
An 0300 number http://www.windsortelecom.co.uk/0300numbers0303numbers.php can be used because that number range is specifically for charities and notforprofit organisations whilst 2820 2820 mimics an owls call. This would also make the number more memorable for the sanctuarys callers and increase its enquiries.
Telephone numbers can also be used to make money.
Call statistics http://www.windsortelecom.co.uk/callstatistics.php packages give individuals and organisations a wealth of near realtime information about how their telephone number or numbers are performing. For example call statistics can allow people to see the location of all their callers down to the town that they live in. If an organisation advertises its telephone number nationally call statistics can be used to find out where in the country it is popular and therefore where it should concentrate its marketing efforts.
Telephone numbers can be used to save money.
Staying with the marketing theme telephone numbers combined with call statistics can also be used by people or organisations to measure the effectiveness of their specific advertisements. For instance a sole trader may have an 0845 number http://www.windsortelecom.co.uk/0845numbers.phppromoted in an advert in the Yellow Pages or on Google through Google AdWords. With call statistics he/she can measure exactly how many calls that number has received which will enable them to decide whether to run the advert again or perhaps allocate their budget differently.
Additionally call statistics packages are sometimes used by organisations to improve the customer service they provide. This can be illustrated with companies that have a three ring policy where all calls will be answered within three rings. With call statistics businesses can see the time taken to answer calls and they can also see their busy periods. This information can then be used to evaluate whether staffing levels are correct for specific time periods throughout the day and this can then be acted upon accordingly to ensure that all calls are answered.
So it would seem that telephone numbers can be much more than just a random sequence of numbers:
They can be tailor made to reflect the product or service that an individual or organisation offers making them more memorable for callers.
They can make and save money with online call statistics packages.
They can also be used to improve customer service standards.
Who would have thought that eleven digits could do so much? And thats even before a discussion on call divert and conference calling is entered into…
About the writer: Mark Guy is Public Relations Officer at Windsor Telecom in Poole Dorset. For more information call 0845 230 1660 or email mark.guywindsortelecom.co.uk
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