Marketing Guides

Archive for July, 2010

The 7 Golden Steps To Success In Network Marketing Business

Being successful in the networking marketing business opportunity is not that hard as what many of us think. While many of you might have had a torrid time with increasing your success rates the secret to sure shot success in network marketing is to adopt the easier route or more specifically speaking the lazy route whereby one works not harder but smarter enough than the others. Here are the seven golden steps that will help you grab success in any MLM business commitments.

YOUR FIRST GOLDEN STEP: Get Online With Your Marketing System

If your business has not yet been implemented on the internet get online with your Marketing System immediately. This major step throws open the flood gates to huge increase in the lead generation. It also avails you with an easier feature for the automatic followup process. Rather than being forced to go and find potential leads operating and managing online business will bring leads directly to your desktop.

YOUR SECOND GOLDEN STEP: Refine Your Search For The Target Audience

A little bit of research on your prospective clients to find out where they spend their time online and what it is that they are looking for can refine the way you search your target audience. It has to be then ensured that the marketing and advertisements are placed in those very online spaces.

YOUR THIRD GOLDEN STEP: Place Instant Responses

The automatic email communication responder has to be set up so that when your leads come to you online they are given an instant response and follow up which keeps alive their interest in your business. You can then direct your attention to the business prospect activities of persuasion and preselling tactics.

YOUR FORTH GOLDEN STEP: Leverage Your Resources Further Ahead

Those committed to multiply their profits and expand their business growth need to reinvest a percentage of their profits back into their ongoing business endeavor. They need to leverage all aspects of their business in both time and money like reinvesting in advertising methods and budget implementing new business tools continuing their own personal education and even outsourcing.

YOUR FIFTH GOLDEN STEP: Multiply Your Income Stream

Depending upon a single source of income is never a smart way of functioning. This is because relying upon just one MLM program to bring success into your business is not at all considered a good strategy. One should always open up avenues for multiple income streams from a diverse mix of programs which bring both straight commission and residual income ensuring an accumulation of wealth with time.

YOUR SIXTH GOLDEN STEP: Try Automating As Much As Possible

Keep track of the latest technological breakthroughs and find out how your business can be fully automated into a handsfree internetbased system. Learning on how to make it work for you the MLM lead management can be automated from lead capture to follow up.

YOUR SEVENTH GOLDEN STEP: Nurture Your Downline

Success of your downline strengthens your own success and hence it is you who has to ensure that your team members are taught the success measures in your businesses. Regular communication with them like writing a monthly newsletter to keep them informed about the new developments in your business and in your business team will keep their interests and motivation very much alive.

About the writer:nbsp;nbsp;Jaz Lai is a network marketing lead generation expert. Download your free video on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only click below for instant access : http://www.HowToNetworkMarketing.com

Stellar B2b Web Site Performance. No Guessing Required

For reasons that are difficult to fathom businesstobusiness website developers are frequently guilty of overlooking ndash; or ignoring two of the easiest ndash; and most important ndash; ways of ensuring a website performs at peak levels. These are testing and measuring.

Many marketers and designers especially those schooled in the art of creativity find testing and measuring boring. But these are several very good reasons to get excited about it:

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• Testing and measuring provides fast solid feedback on what your customers and prospects like and dont like.
• You can use the numbers to keep achieving better results.
• You can avoid a heck of a lot of costly mistakes.
• You have tangible proof of what marketing is doing ndash; or not doing ndash; for your sales efforts.

Lets look at measuring first.

What should you measure?

With the arrival of easytouse and easytounderstand web analytics applicationsone of the biggest problems once you realize you need to measure is avoiding data overload.

There are a few fundamental all website owners should track. Beyond that its up to you to determine what data is really useful. Heres a good rule of thumb: dont track anything youre not going to act on.

Basic critical data includes:

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• Unique visitors ndash; the number of unique visitors who visit your website monthly.
• How many are new visitors and how many are returning visitors.
  
• Bounce rate ndash; the percentage of visitors who quickly leave your site from the entry page without going anywhere else. Be sure to consider where the traffic is coming from when looking at bounce rate. For example payperclick traffic will have a higher acceptable bounce rate than direct traffic.
• Actions taken ndash; how many people did something downloaded a whitepaper watched a video requested a sales call etc. and what did they do. This is especially important for lead generation sites.
• Number of purchases ndash; an obvious important metric for ecommerce sites.

What should you test?

The simple answer is: test everything you can.

No matter how carefully you follow best practices persuasion fundamentals and gut instinct from knowledge of your market one thing is certain: you will not always get it right. One of the most interesting challenges of marketing is the fact that people do not always react the way you think they will. And one of the coolest parts of website marketing is that you can constantly test and improve to get the best results.

Here are just a few elements that are worthy of testing:

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• Headlines
• Images
• Colors
• Buttons
• Calls to action
• Forms
• Page layout

Asnbsp; mentioned earlier in this article you could test literally anything; but keep in mind why you are testing. You want to improve the performance of your website so test to learn which versions or combinations cause more people to stick to your site and take the actions you want them to take.

copy; 2008 Tatum Marketing Inc.

About the writer:  Susan Pascal Tatum cofounder and president of Tatum Marketing is a recognized expert in businesstobusiness internet marketing. She has been helping software information technology and other BtoB firms achieve greater online marketing results for more than two decades. She is a popular author and speaker and regularly publishes internet marketing strategies and actionable tips on her Tatum Marketing blog. Visit Tatum Marketing online for a complementary copy of their latest report Technology Marketing 2008.

Speak Softly And Simply Foolishness Sells

In 1993 the Hakuhodo Institute of Life and Living conducted a study of young Japanese in their late teens and twenties. An important finding was their extreme distaste for pushy preachy communication. Their mood was vividly captured by one young man who said that preaching at other people is pointless like pissing on a frog. It was around this time that while preparing a presentation for another client I learned about one of the most successful new car launches in my agencys history. The product was a new Nissan coupe named Lucino that sold five times its monthly target. The campaigns catch phrase was ii ka mo Could be OK.

In the years since a preference for soft simple shizen natural communication has been noted repeatedly by advertising creatives and marketing research staff who constantly find themselves talking about how important this is to clients who respond to shrinking or sluggish markets by demanding hardhitting promotions that trumpet their products superiority. It is not surprising then that the September issues of Sendenkaigi one of the advertising industrys most influential trade publications returned once again to the theme what makes effective copy.

The September 1 issue features a special section on words with kaiwaryoku conversation/talk power i.e. words that engage in dialogue and strengthen involvement and empathy. The lead story begins with the observation that in 2007 five of the top 10 bestselling novels in Japan started out as cell phone novels written for serialization in small chunks emailed daily to cell phone users.

Toshiako Ito whose cell phone novel portal site Magic Library for total sales topping five million suggests that what cell phones describe is the real world with which teens are familiar. The language they use is everyday not literary. Writer and reader angles on the world are very close. Ito says that cell phone novels differ from conventional novels which are written and then published in a form of oneway communication from author to reader. In contrast cell phone novel sites are equipped with bulletin boards where readers can communicate with the author while the work is still being written.

Cell phone novels are frequently described as twoway communication but in fact says Ito most comments simply thank the author for writing the novel. Instead of suggesting changes to the story these expressions of support encourage the authors to keep writing. Occasionally there are critical comments but these are rapidly countered by supporters of the work. Ito says “If an ordinary novel is like a CD cell phone novels are like live performances where the performer is stimulated by the audience response.
Kazuhiko Washio author of Kyokan Burandingu Empathy Branding argues from another perspective that cell phone novels succeed because they cater to young people used to receiving information in fragmentary forms. He notes the current popularity of short nonsense gags in contrast to the protracted banter of traditional Japanese comedy.

Sociologist Tatsuo Imamura points to the popularity of comedian Shinsuke Tanaka who has transformed the TV quiz show from a game in which contestants strive to show how smart they are into an arena where obaka tarento celebrity fools display their ignorance in amusing childish ways. Tanakas great talent says Imamura is being able to elicit the foolish answers that build empathy for each of the celebrities distinctive personalities.

A part of me goes Ah hah noting how these comments draw on deep historical roots that celebrate the wisdom of foolish simplicity a trope that begins in Daoist traditions in China and is later incorporated in Japanese Zen. But then I think to myself the paths that these roots have followed have been twisted. The resurgent popularity of foolish simplicity expressed in simple unpretentious language follows an earlier period in which the burning generation who rebuilt Japan after WWII were passionate advocates for new products presented as the latest the greatest the best. The battle between the creatives and the clients mentioned above is among other things a conflict of generations.

About the writer:nbsp;nbsp;John McCreery is an anthropologist who has lived and worked in Japan since 1980.In 1984 he and his wife and business partner Ruth McCreery founded The Word Works a supplier of fine translation copywriting research and consulting services to firms doing business in Japan.
You may also find articles by John at the TalentZoo.com website under Ads Without Borders.