Marketing Guides

Archive for April, 2010

51 Marketing Offers Tips To Increase Response

51 Marketing Offers

The right offer to the right people at the right time. According to the direct marketing bible Successful Direct Marketing Methods Stone amp; Adler 40 percent of the success/failure of a marketing campaign is attributed to your media or listthe right people. The right offer constitutes 30 percent of the success or failure. So 70 percent of the success of any direct marketing campaign is the right offer to the right people. The remaining 30 percent comprises copy visuals musicthe creative.

The following is a convenient checklist of direct marketing offers collected from many sources such as Jim Kob’s famous “99 Offers.” These offers can be used in all media: TV advertising direct mail banner advertising search engine advertising website promotions email magazine advertising etc. The key to success with offersonce you know what appeals to your target audiencesis test test test. Using tracking URLs promotion codes specific offers different 800 telephone numbers and the like will allow you to effectively test offers. Offers can be use for both consumer and business prospects or customers ex: a customer can be a customer client subscriber attendee etc.

Try out these offers to increase response and conversion to sale or lead:

1.New
2.Free shipping
3.Sale
4.Free trial
5.Free sample
6.Free website subscription
7.Buy one get one free BOGO
8. off discount
9. off discount
10.Quantity discount
11.Moneyback guarantee or warranty
12.Choice of free gifts
13.Delayed billing
14.Free information/catalog/DVD
15.Free needs analysis
16.Free cost estimate
17.Limited edition
18.Introductory price
19.The right price
20.Free newsletter
21.Industry/wholesale discount
22.Rebate
23.Mystery discount
24.Pick your discount
25.Free shipping upgrade
26.Free express order processing
27.Continuity or membership club
28.Rewards program/card
29.Free gift certificate/gift card
30.Donation to charity
31.Competitive price match
32.Refer a friend credit
33.Tell a friend offer
34.Coop/partnership offer
35.Installments “3 easy payments of 99″
36.Free gifts for different order sizes
37.Free booklet
38.Free demonstration
39.Gift for friend
40.Private customer sale
41.Private customer discount
42.Free membership
43.Paid membership
44.Double moneyback guarantee
45.Extended guarantee/warranty
46.Presale discount
47.Limited edition
48.Bundle pricing
49.Name your offer
50.Scratch off
51.Bounce back

If you would like to request a copy of the complete list of “102 Marketing Offers” visit our website: www.brightworksinteractive.com.

About the writer:  Deborah Kania is the CEO of Brightworks Interactive. Deborah is a direct marketing executive author and professor who specializes in catalog/mail order ecommerce/web and Internet marketing. Deborah has spent many millions of dollars and more than 15 years in the marketing trenches helping companies like Lens Express Moore Corporation Nortel Networks American Diabetes Wholesale and Vitacost.com achieve better results. Deborah has written Internet marketing and ecommerce books including: Internet World Guide to OneToOne Web Marketing Web Catalog Cookbook and Branding.com. Deborah received a Bachelor of Fine Arts from University of Massachusetts and a Master of Business Administration from Virginia Tech. Deborah has also taught Direct Marketing at Florida Atlantic University FAU.

21 Items Anyone Can Easily Sell By Mail

21 Items Anyone Can Easily Sell By Mail

In order to make money by mail you need to have something to sell which others will want to buy. Everyone makes money by selling something of value to someone else. Some folks arecontent to sell “a little of themselves” one hour at a time. Others want to work for themselves and sell their own products or services to others.

Those individuals who desire to make more than just a few bucks per hour need to have their own product or service to offer to the rest of the world. For those individuals this presentation was prepared. With the information suggestions and information listed in this report you could Price It Advertise It and Sell It!

You see… most of the guesswork trial and error has been removed. This report has 21 plans and suggestions. It is NOT meant to be the “last and final authority”. It is more than enough to give you a good idea to encourage you to get started and to begin receiving money in your mail box often. You’ll learn more as you go along. You’;ll run across other offers and
maybe some better deals. The best advice is: go slow test and try every offer that appeals to you! See what works and what doesn’t. Stay with the things that produce results.

So To Begin With… What Can You Sell to Others by Mail?

If you have nothing besides yourself and your time it is quite simple to create something to sell to others or to offer to do something for someone else that they can’t or won’t do for themselves.

What follows are IDEAS and TESTED PLANS by others which youcan begin to advertise and sell to others by MAIL ORDER!

1. A Circular Mailing Business.

Sample Ad:

FAST CIRCULAR MAILING
3×6 and 5×8…………… 1 cent each
81/2×11……………… 2 cents each
1000 81/2x 11………… 15.00 Minimum 200 of each kind

This is an inexpensive and easy way to begin. Offer to mail circulars distribute them by mail to prospective buyers. Youcharge a fee for this service by asking for a set rate per week or per month or per sheet charge. Write and request information from other advertised offers. Ask questions that you would like answers to on starting and operating this type of business. Know what is involved and know what you are doing before you begin. If you advertise let other companies know how much you charge to distribute their circulars.

2. Sell Packages of Mail Order Offers.

Sample ad:

QUALITY BIG MAIL! Packed with top mail order publications discount ad rates money making opportunities dealership offers. FREE mailing list FREE Big Mail Listing and much more. Everything rushed to you firstclass mail for only 2.00! Order Today!

This ad shows that one company usually charges 2.00 for their Big Mail. You can offer a “BIG MAIL” for 1.00 or 2.00… Keep all the money and have this company fill your orders for free. Write the ones you like for details. Buy other “Big Mails”. Offer your own for 1.00. You make money both ways. Companies pay you to distribute their circulars… AND your customers pay you to be sent one.

Note: It is very strongly recommended that you first contact each company you are interested in doing business with prior to your placing any ads and offering any companies products to others by mail!

3. Operate a Commission Mailing Business

This is different from item 1 above in that you are not paid a fee or collect any monies up front to mail each circular. If you mail “Commission Circulars” for other companies you agree to “take your cut” or commission from the orders received. This can be MUCH MORE profitable! A lot of Mail Order companies are willing to allow YOU to keep HALF the money from each order as your commission for getting the order. Usually each circular has a space for YOU to put your name on each one before you mail them out. Your name will be the only one on each. All orders will come to you. You keep your share of each order forward
the remainder onto the company that supplied that circular and they will usually forward the item direct to your customer for you under your name. This is called “dropshipping”. For Mail Order sources you place ads which ask for “Dealerships” from such companies or look for ads which ask for “Dealers Wanted”.

4. Contact Sources to Sell Their Products

Sample ad:

Dealers Wanted. Moneymaking Plans amp; Ideas! Ideal home mailorder business. Up to 1300 profit. No inventory. Wedropship. Send 2.00 for 64page catalog. Dealer details and wholesale prices. Satisfaction guaranteed. ACT TODAY!

An ad like this one is placed by a Mail Order company who are seeking dealers to sell their products. Write them and ask for all necessary details.

5. Sell MoneyMaking Mail Order Plans

Sample Ad:

10 Orders Filled Free! Easiest most profitable mail order program yet. Get easy 10 cash sales and keep all the money yourself. Don’t wait send now for free details now!! Rush SASE to:

Write and ask for Dealer details or their sales aids for Commission Mailers. You may have to buy their book or whateverthey are selling before you can offer it to others.

6. Purchase or Type Up Your Own and Sell Short Informative Reports.

Sample Ad:

FREE REPORT. 38 MONEY MAKER. Fill YOUR pockets with CASH plus FREE reprint rights. Just a LSASE.

Besides selling a various list of suppliers you can type up short one to four page reports on a multitude of subjects like “Where to Get Free Advertising” “Big Profits Selling Information” “How to Write Profit Pulling Sales Letters and Circulars”. You can type up other reports that you create for greater profits. Get reports Printed; Advertise; Sell It!

7. Type Up Print and Sell Your Own Booklet or Directory.

A booklet of several pages in length is no more difficult than typing up a few reports and stapling them together. Look at this short booklet: It is a model for how to do it. Have this “camera ready” booklet printed minimum 50 each and sell it to others. You can give copies away hoping for sales later on from your ads that appear in this booklet. You can even sell
copies to other dealers and let them sell it as their own. You can advertise and sell quantities direct.

8. Offer a Name Listing Service.

Advertise that you will send your customer’s name to hundreds of other Mail Order companies. Charge a small fee for this service. Once you have a few hundred names of interested paying customers type up their names on sheets and have copies made. Advertise these as “Names of Prospective Customers”. Mail Order Dealers and other companies will pay you 3 cents
current price or MORE for each name. Sell the same names to ALL who are willing to buy them. You get PAID to accumulate names and you get PAID when you sell the names. You make money from both ends. No way you can lose on this deal! Keep advertising your listing service charge 1 to 3 to each person to list their name. This can be a “Money Maker”!!

9. Sell Names of Mail Order Buyers by Mail.

Sample Ad:

Mailing Lists. Opportunity Seekers. Fresh Daily. On Peel amp; Stick Labels. These “Hot Lists” really pull. Buy direct from the source.

If you have your own names of past customers type their names and addresses on sheets of paper or on labels. Sell them for 3 cents to 6 cents each or current prices. Or buy names from others and sell their lists to your customers. It can make money for you.

10. Start a Club and Sell Memberships To It.

What kind of club? You can start any kind of club you want. A stamp club cooking club penpal club a writers or readers club coupon or discount club you name it. Each new member joining pays a fee. List all members on a roster.

11. Issue a Monthly Bulletin or Club “Newsletter”

Once you have your club going ask for contributions of notes and news from members including you own. Put it in a Newsletter sell subscriptions to it. Sell it to members for a fair monthly or yearly fee but realize a small profit from it. Sell ad space . Members can list their wants and needs in it and it will be read by all members.

12. Offer a Typing Service.

Many people don’t know how to type or even have a typewriter. Charge so much per page… 4 to 6 or more for difficult copy.
Type resumes salesletters college papers reports bulletins circulars instructions copywriting newsletters etc. It must
be sharp clean and error free. Advertise your services in local papers and/or yellow pages.

13. Offer a Card Mailing Service.

Others may be too busy or too forgetful so you do their card mailing for them… For a Fee! Arrange in writing all details
to mail their birthday anniversary Christmas cards etc. for them each year. They supply the names and addresses etc.
Advertise it and let others know.

14. A Mail Forwarding Service.

Forward mail for other people. This is great if you live near some well known site. Others send you their cards and letters
you then remail them from your location but charge them up front by the letter or a straight fee.

15. An Advice/Consultation Service.

People will be happy to pay some expert for their advice. Why give away your knowledge or wisdom? Charge people to hear your
advice. This is accomplished in person fact sheet statistical sheet or by newsletter. Financial advice investment advice
marriage help crafts building planting and so many many other topics. Everyone of us knows something that few others
know. Charge people to learn it from you.

16. Rewriting or Ads and SalesCirculars etc.

A great many people don’t know how to put their thoughts and ideas into simple every day sentences. If you know how to
string words together sell that ability to others. Rewrite their ads and circulars letters or reports or whatever.
Advertise it. Charge by the hour per item or by the inch.

Note: Send LSASE means that the advertiser needs your help to get more details to you quicker. He wants you to send a long
selfaddressed stamped envelope along with your letter.

17. Make Money With Your Computer

Sample Ad:

HOW TO GET RICH with your Microcomputer. SECRETS REVEALED. No experience necessary. Potential tax break! Invest in YOUR
future. CASH IN ON THE 100 BILLION COMPUTER INDUSTRY. Order Book XXXX.

Lots of people have their own computer and lots of people wish they could afford one. If you have one rent it out sell its
abilities and make yours pay for itself. With local advertising and word of mouth you may find more work than you can handle.
PLUS… receive a nice income doing something you enjoy. Visit your library or local book store for books or manuals regarding
how to start up this type of business. Individuals business persons etc need and will find your services very necessary.

18. Sell “Made to Order” Stamps by Mail.

Sample Ad:

RUBBER STAMPS. Made to order and stock rubber stamps. 3 lines 2.25 ppd. Additional lines 50 cents each. Signature stamps
7.00 ppd. 25 unmounted 1 line stamps 5.50 ppd. Catalog 50
cents.

This is a VERY needed and popular item to sell by mail. The cost is low and you make a nice profit per sale. Read and study
ads you’ll always find in Mail Order publications. Send for their rates along with a letter asking for ways on how to get
started in this type of business.

“PPd.” means the advertiser will pay all additional postage or shipping costs… And that you need not send along any extra to
pay postage.

19. Sell Labels and Stickers by Mail

Sample Ad:

DESIGN LABELS. Designs created for product labels stickers. Free details.

Again your need to contact sources and ask for dealer details or sales aids for commission agents. Some may not want or need
dealers. Some who advertise may not be the source. They may be another dealer of the source. Write and ask.

20. Start/Operate a Profitable Newsletter Home Business.

Join the smart ones who presently write simple or sophisticated styled NEWSLETTERS. If you do possess GOOD IDEA VALUABLE
ADVICE OPTIONS OR INFORMATION or have access to any one of these you will find that this is all that is really needed to
get you started in selling valuable information that thousands of people are looking for and profit handsomely while doing so.
Thousands of newsletters are being published covering almost any subject you can imagine. EVEN YOURS.

21. Selling Recipes.

Pick out one or several of your very best recipes. Ask Grandma or Mom to write down their very own original delicious creations. Whether from city farm or the “old country” these unique recipes can be sold through classified ads. Pin money or big money it’s there waiting for you.

Let meet at the top!

About the writer:nbsp;nbsp;To learn to make a full time living online and making money on 21 Items Anyone Can Easily Sell By Mail for profit and more visit my website bellow for more information
http://www.attitudetech.net or http://www.dgoldenaffiliatespro.com

See YOU At The Top!

Thanks

Temitope O
To Your Progress!

10 Marketing Lessons From Inventors

Inventors arent like you and me. They think about things that dont exist; that arent there. They operate on a different frequency.

They iterate incubate massage manipulate and relentlessly test ideas. They seek to fix things and fill voids that you and I arent conscious of. Some ideas are radical some incremental some innovative some ingenious some simple some complex some inventive some derivative some sequential and some inexplicable. Some turn into real things. Others are just fantasies. Some become prototypes and some though far fewer become viable products.

Attending the 36th Annual Salons Internationale des Inventions in Geneva reminded me how small the box I try to think outside of really is. Being in the company of engineers mechanics grease monkeys practical thinkers fantasists futurists gear heads wizards and nudniks has brought on a full marketing gestalt reminding me of fundamentals that too often are taken for granted and reinforcing he ruthlessness and competitiveness that characterize the marketplace for products and ideas.

Inventing is a supreme act of optimism. An inventor rejects the status quo in favor of what might be. An inventor assumes theres something different and better yet to come. Inventors articulate the revolutionary impulse that drives our civilization.

Here are ten lessons these guys have taught me or put me back in touch with:

1. Feelings Matter Most. How we feel determines what we want and what we do. The feelings are the drivers not the rational arguments or the features and benefits. Marketers have to communicate or stimulate feelings to move the needle.
2. There Are No Fresh or Free Experiences. Everything is filtered by language culture experience media and context. Every choice words color image music tone face etc hits preset buttons which condition the response. We all bring a huge bag of prejudgments to every experience and every message and we be conscious of what they are and how they might impact our audiences.
3. Be Open to the Other. Other people really do think and process differently. Their brains work differently. Their neural pathways are different. Be open to inflections interpretations and new inventions. Allow yourself to be surprised or to stand in wonder or in awe of something new or different. Accept alternative points of view.
4. Accept Good Enough. Reject the impulse to perfect things. Nothing is really ever perfect and yet the demand perfection precludes the articulation and implementation of things that are truly good and useful. Dont wait for utopia. Accept and advocate incremental change for the incremental value it adds to ideas and to our lives.
5. Anticipate Predictable Reactions. People respond to change in predictable ways. You can see the mental gears grinding as people sort filter file and compare something new with their stored database of information and experiences. By understanding the spectrum of predictable reactions marketers can better shape initial presentations and followup messages.
6. Vet Every Word and Image. Framing a single idea and communicating it to a room full of people who come from different places think differently use words differently and hear differently is a challenge. There are no common definitions for words no common understandings about what is funny cool sad or ironic. It increases the challenge of copywriting and creative thinking by a full magnitude.
7. Differentiate or Die. Whats new whats different whats better and why should I care are the inventors and the marketers benchmarks. If it isnt different or different enough it dies. Marketers must exert maximum effort and creativity into positioning and framing the differences. Without one; youre just another me too brand.
8. Simple Trumps Complex. The simple idea is the most easily understood. Often complex mechanics or technology is required to bring the simplest idea to life. If in doubt default to the simpler choice.
9. Dont Fear the Unknown. Open yourself up to new possibilities. See stuff others dont. Ask for things that dont yet exist. Demand new ways of doing things. Change your altitude your attitude and your perspective. Shift your lens and your focal length to illuminate stuff thats been there all along that you never noticed before.
10. Fight for Your Ideas. If its good enough to propose and put forward; its good enough to fight for. Dont let others trample your ideas or modify them out of existence. Marshall your arguments and your data and leverage your intuition. Marketing is as much an art as a science and those who seriously practice need to have conviction backbone and the willingness to fight for a good idea.

About the writer:nbsp;nbsp;Danny Flamberg has been building brands and businesses for more than 25 years. As CMO at DuplicatePoker.com he has worked as SVP Direct Commerce at Everlast Boxing as VP of Global Marketing at SAP SVP and Managing Director at Digitas in New York and Europe and President of Relationship Marketing at Amiratti Puris Lintas and Lowe Worldwide. He earned an A.B an M.A. and a Ph.D. in politics and economics at Columbia University.
You may also find articles by Danny at the TalentZoo.com website under Marketing Moxie.