Marketing Guides

Archive for February, 2010

Marketing And Branding In The Non-profit Sector

Does the stereotypical “soup kitchen” come to mind when you think a nonprofit? Well homeless shelters funded by a single church or wealthy individuals are out there but these have not been representative of the sector for many years. Bring on the promotional items! Regional or nationwide nonprofits need to promote themselves like any other big organization does.

A large charitable organization like the Red Cross looks a lot like a welloiled business machine. Does this mean that they need to approach promotional products the same way any forprofit business would? Yes and no. Context is king in marketing; one idea doesn’t meet the needs for everyone equally and this applies to a nonprofit organization as much as it would for anyone else.

One difference would be the availability of funds to spend on marketing efforts at a nonprofit. Thanks to things like profit money to spend on the less solid things like marketing and branding is more available. Budgets at nonprofits can end up very limited especially because the reputation of a nonprofit can be a huge factor in its success. Some nonprofits see it as a priority to keep the amount of money they spend towards “administrative costs” as low as possible. Critical to their reputation even. In the case of a charity how likely are you to give if they seem to spend half of their donations on themselves?

The usual guidelines you’d pay heed to when using promotional items in a business setting still apply to nonprofits. A trade show means keeping promotional items easy to carry but still attentiongetting. No will want to carry something around all day if the promotional products they’ve been given are heavy junk no matter how neat it is. Avoid the temptation to just toss money into purchasing any little trinket you can find either. Giving out an easy to carry but completely useless promotional item is just going to be a waste of money. Money that may more difficult to come by in a nonprofit environment!

Without the big financial safety net you might be tempted to play it safe in a nonprofit setting. Really though less room to maneuver might mean letting those creative juices flow and utilizing promotional items that others might not consider. Charities can attract a younger and creative group of employees or volunteers so it is important to tap into that creative resource. Take advantage of the fact that many people don’t look at nonprofits as a business which can mean more freedom. Picking a promotional item that might not be entirely professional could be a bigger benefit to a brand than a hindrance!

The nonprofit sector doesn’t have as much interaction with the promotional industry as it should. It is important to not write off the nonprofit sector as a source of potential clients if you’re a promotional items seller. They’re out there and they need your help! If you are a nonprofit the promotional items out there could be a critical contribution to getting some awareness out there and some contributions rolling in. Our sectors can mutually benefit one another and society as a whole.

About the writer:  Wes Robertson has been in the custom promotional products industry for several years. He is an author and marketing consultant.

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Making Money From Not Spending Money On Marketing

Marketing and advertising your products or services are necessary tasks if you want to stay in business. They are crucial if you are serious about growing your business too. Marketing is simply getting out the word that your business exists to solve your potential customers needs. Advertising on the other hand is reminding people of this fact.

Both involve educating people about the reasons why they should turn to you when they have a specific need or problem. When you think of advertising or creating a marketing plan you probably wonder how you will find the money in your budget to begin or increase your promotional efforts.

Why not start thinking of making money FROM your marketing efforts instead of spending money ON them?

By changing your focus you can readjust how you allocate the time and money in your budget. After all if you know your marketing is bringing in income then minor costs involved wont be a barrier. They will just be a part of the process. This transformation of mindset can change your entire business for the good!

Marketing your business doesnt need to be an expensive endeavor. Much of it can be done very inexpensively if not completely free. If you learn some of the finer techniques of marketing you will see how to incorporate it throughout your business day.

Here are three nocost ways to market your business effortlessly.

Signature Lines in Your Email

Add your website address to your email signature. Your email settings can be set to automatically insert your signature at the end of every email. Make sure you include the URL to your website in your signature.

Note: many email programs will require you to hyperlink the URL manually. If yours requires this step get in the habit of doing this before you hit send on every email. When your contact can connect directly to your site with the click of a mouse they are much more likely to visit often.

Give Them More Than They Ask For

Overdeliver on your marketing promises. One of the most important things you can do for your business marketing is to overdeliver rather than over promise. No one likes to have a bunch of guarantees and big promises made to them only to find out it was all talk and no follow through.

Rather then over inflating your promises with hypedup hard selling jargon state your guarantee simply and then over deliver on all of your promises. If you tell your prospects they can reach you anytime day or night you need to be available to them 24/7. Instead of promising the impossible why not assure them their email or phone call will be returned within 24 hours. Then strive to respond within less than 12 hours?

Provide bonus information free samples and excellent customer service as part of your policy to overdeliver rather than overpromise.

Make Use of the Ever Powerful Affiliate

Use affiliates to sell your products and services. If you sell a product whether it is a physical product or a digital product why not have other people market it for you?

By establishing an affiliate program for your product you establish a sales force for no extra out of pocket expense. They only get paid when they refer a sale and you get paid. This works exceptionally well with digital products because once the product is created there are no additional costs regardless of how many copies are sold.

Affiliates market and sell your product for a percentage of the sale. Be generous with your affiliates. If you give them 50 of the profit they will stick with your program and work for those sales while you pocket the other 50 as passive income. Your affiliates put their time and money into marketing your product and your business for you.

These three marketing tips will help you move from spending all your money on your business marketing and will help you make money from your marketing instead.

About the writer:  Dwayne Garrett is the author of several eBooks and popular software applications he also offers a FREE Report that will show you ways to promote your online business for less over at http://www.PennyPinchersReport.com