Marketing Guides

Archive for January, 2010

Go Green By Giving Eco Friendly Promotional Mugs

As green awareness grows by leaps and bounds many companies face a moral dilemma when purchasing nonbiodegradable promotional mugs. Whether your company is on the cutting edge of ecofriendliness or not you would have an added benefit of showing your awareness to customers and that you’re doing something about the problem. By purchasing green mugs you would receive an added benefit.

Plastic has long been in common use when producing promotional products like mugs. Plastic is relatively inexpensive and very versatile for large production runs. But when we consider that every piece of plastic on earth that ever was made is still with us then it is only prudent for organizations to begin using recycled plastic for such gifts. There is now a wide range of products which use recycled plastics.

With the melting of polar ice caps brought on by pollution caused global warming more and more groups are stepping up to the plate to help improve these situations however they can. The production of plastics involves using our rapidly depleting fossil fuels. Incorporating recycled plastic into promotional mugs is a wise and helpful thing companies can do.

As the recycling plastic grows across the globe major NGOs are helping get the word out about its production. Socially responsible designers have done their part by bringing beautiful and stylish recycled products to the markets. Producers have learned that they can minimize the common dark brownish color of recycle plastic by eliminating the darks and sorting the colors before production.

Because of the wide assortment of recycled products available companies are indeed well served to try to use ecofriendly promotional items for their marketing projects. Additionally by using such ecofriendly logo mugs in their own offices they create awareness amongst their staff.

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About the writer:  Doug Williams is an expert author on business website design www.netmakeover.com. Doug is the president of the web marketing firm Doug Williams and Associates and author of the book Biz Blog Marketing. Contact Doug Williams and Associates at 360 6958100 to get started on your business website.

Get The Most From Web Marketing – Ways To Ensure Your Company Rises To The Top
In an effort to reach local and regional customers U .S. companies spend more than 100 billion annually on advertising in local newspapers and magazines local TV and direct mail. But according to a November 2008 report by research firm Sterling Market Intelligence 86 percent of Internet users now search for local products and services online with 90 percent of those searchers purchasing those products or services offline. As consumers shift from traditional media consumption to the online world senior living providers will find significant opportunities to both measure and improve the efficiency of their local advertising. If you were trying to reach local customers in 1969 your options were limited to only a handful of media formats. Today consumers have access to more than 30 different types of mediafrom satellite TV to text messaging to YouTube to Facebook. With the multitude of ways consumers access information advertisers must more carefully quantify marketing and advertising expenditures. Fortunately because much of the new media is digital its fairly easy to track and measure. To achieve success in an online marketing program you have to pay close attention to what is working and what isnt. A simple fivestep process can help ensure success and provide a solid picture of what you need to do to capture consumer attention and increase occupancy in your communities: Step 1. Drive The first step in a successful online marketing program is to drive prospects to your Web site. The most effective methods for making this happen are search engine marketing SEM and search engine optimization SEO. When someone searches for “assisted living” in the city where you have a community does your community appear in the search results? In a wellmanaged program that community should appear on the first page of search results making it easy for consumers to find and get directly to your Web page: Sponsored listings pay per click or PC . These are usually the top three listings along with the listing down the righthand side of the search results page. These ads are how Google grosses more than 5 billion a quarter in revenue. Maps. This is as it sounds the map with flags indicating local businesses and their locations in Google results. It is important that your community is listed within the top 10 map results. Organic free listings. These are the results that appear below maps and can include thousands of results. In order to achieve success you should be on the first page of results. Data shows that 60 percent of searchers still consistently click in the organic search results. Step 2. Engage Once youve attracted prospects to your site you must then engage them to take action and move the transaction forward offline. Because the Internet is becoming the de facto first source of reference for many consumers a professionally designed site with pertinent information and appealing photos of your community is paramount. Once you have their attention you have to make it easy for them to take the next step. If your goal is to get them to pick up the phone and call you your site needs to push them to do so with a large prominent phone number. If you want them to schedule a tour of your community the “schedule a tour” option should be front and center. Whatever step you want consumers to take an appropriate call to action is incredibly important. Step 3. Track Trackability is where Internet marketing separates itself from traditional media by providing the data needed to form an accurate analysis of your return on investment. To leverage these benefits your site needs to be designed and developed to track the origin of each of your visitors and leads as well as each of your calls to action. The easiest way to do this is using unique calltracking numbers so you know exactly the ad source of each call. If you are also capturing Web forms such as for scheduling a tour the forms must be tagged to easily recognize the visitors origin. Step 4. Measure Once you are tracking the source of your leads it becomes possible to measure which leads are increasing occupancy. This is beneficial for many reasons not the least of which is money savings. Simply put without measurement youll waste money. Tracking moveins back to where they originate enables you to measure the costpercustomer acquisition CPA for each of your marketing and advertising initiatives. From there it becomes a simple math problem to measure the costperresident rate and the sources of the highest quality leads and subsequent residents. This tells you exactly what is working and what isnt. Step 5. Optimize The final step is probably the most simple given the correct information. Once you have tracked measured and ranked your advertising and marketing efforts push your budgets toward the efforts that will give you the best bang for the buck. With many senior living providers looking to add accountability to their marketing programs it is increasingly important to optimize budgets. By knowing exactly which of your marketing sources is working the best you can easily optimize and focus those waning dollars and efforts. The traditional model for developing local qualified leads has worked to date. But with prospects doing their research online 16 percent more than they did just two years ago there is an undeniable shift from traditional media to online. Being aware of this shift allows savvy senior living providers to leap ahead of the competition by efficiently and costeffectively measuring and managing local advertising efforts.

About the writer:  To find an Internet Marketing Expert and Miami Florida SEO Company visit my web pages.

Free Targeted Traffic Guaranteed – Software Program Delivers

Would you be interested in finding a software program system that provides lists of thousands of double optin prospects state of the art software operated from your desk top which allows you to present your ads daily at the click of a button.

Traffic

• The No.1 thing you must have to be successful online.
• It doesn’t matter what you sell you simply must have traffic. Getting Targeted Traffic not just any old traffic is the key to success. You may have the best gizmo in the world the best website money can buy but if you don’t have traffic you don’t make sales.

There are many ways to get traffic to your website.

• There is Pay per Click through Google and other similar sites.

• You can buy traffic
• You can pursue free traffic methods.
• There is social networking Blogs traffic exchanges and an endless list of similar systems available.

All of these can be successful to some extent if you are an expert in these fields. However you will find problems along the way with most systems requiring lots of time and money.

• If you have been trying to find a successful method of attracting traffic to your site you will know the frustrations involved.
• Like most people you will have wasted time and money on useless products.
• You know all about the money being in the List. But how do you get a list if you can’t even get visitors to your site.

Problem solved. You no longer need to use these costly time consuming and uncertain marketing methods. .

Thankfully with modern technology you can now benefit from software that can take away the guess work and the time consuming effort required to pursue any of these methods.

• You are now able to have your own Click of a Button software program that will provide you with selected double optin leads and allow you to email your ads to them daily.
• The software used to deliver this program is state of the art that allows you to perform the total operation from your desk.

Yes a software program such as this does exist and can be a magical boost to all of your online marketing programs.

I have studied internet marketing for several years and seen the endless problems faced by the online marketer the constant and costly search for a way to get traffic to their site.

As a way to get connected with a large number of prospective buyers I consider this to be the best method of reaching selected Targeted traffic I have seen.

If you are serious about internet marketing it will certainly be in your interests to thoroughly check out the contents and benefits included in this program.

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