Archive for October, 2009
On Page Optimization: An Overview About What Is On Page
On Page Optimization: An Overview About What Is On Page Optimization And How It Is Beneficial In Web Marketing
On page optimization is one of the parts in Search Engine Optimization SEO. On page optimization covers areas which directly impacts on websites pages. Some of these areas are directly affect the page rank of a website. This makes on page optimization a necessary factor in SEO. Basically it is about making a website search engine friendly.
On page optimization improve websites by modifying its contents and website structure. These contents include Meta tags Keywords Description etc Header tags Title tag and Alt tags.
While performing on page SEO It is advisable to follow guidelines. Mostly we all follow guidelines from Google. Starting with Title tags when doing on page SEO title should be keyword rich. It is preferable to start your title with the targeted keyword. Readymade utilities are available in the web market for making appropriate keyword research such as:
- Wordtracker
- Overture
- Google Keyword Suggestion Tool
Coming to Meta tag alterations one should follow following criteria when need of keyword changing arise:
- Keyword Density: It can be considered as a ration of number of occurrence of a keyword to the total number of words on that particular page.
- Keyword Proximity: This suggests how close we can put two keywords.
- Keyword Prominence: Here one should take care about two same words never came back to back in webpage. For ex. One should not take keywords in this manner design services cad cad services. Here keyword cad comes backtoback. This should be avoided.
- Keyword Frequency: It is the number of times a keyword occurs in a page.
Similarly Header tags and Alt tags are equally important. Ideally one should use deep keywords in those tags. We can get desired results for our website by performing these much on page activities. Our website becomes relevant with mostly searched keywords and improves its ranking.
About the writer:nbsp;nbsp;About The Author: Mike Thomas
Email: infohitechsem.com
On Hold Messaging For Large Multi-location Companies
On Hold Messaging For Large Multi-location Companies
Companies with multiple locations face an interesting problem when implementing a largescale on hold marketing promotion: how does one costeffectively deliver and verify controlled marketing content to isolated systems at numerous remote locations? The question becomes particularly relevant when you consider the potential value of the on hold airtime of large multilocation companies. The qualified reach of the on hold airtime of a nationwide company can be comparable to that of a nationally syndicated radio program but at a fraction of the cost. However the medium is largely underutilized by these companies due to inherent difficulties in managing large numbers of remote players. While a variety of systems have been developed attempting to address the issue the technology available for on hold messaging systems has not historically lent itself to efficient content delivery to branches chains and affiliates on a largescale basis.
CD cassette and other removablemedia based systems are troublesome and time consuming to operate. Besides the tendency of mechanical devices to wear out over time even solidstate devices are problematic. Any changes in message or music content require the creation and distribution of updates. Once distributed employees at some locations may not install the update may lose the removable media may install outofdate content or may substitute their favorite unlicensed music which may expose the company to copyright infringement liability and may be offensive to your customers.
Remote upload systems that receive content updates through phone lines offer some advantages over removable mediabased systems. However remote upload systems are still complicated and inefficient. Music and message updates take place in realtime easily more than 10 minutes per location occupy a phone or fax line during the upload and have reduced sound quality due to use of an analog phone line for audio upload.
These deficiencies have led most multilocation companies to leave the selection of an on hold messaging service provider to the discretion of the individual locations. This handsoff approach allieves the burdens associated with centrally managing a large number of players but leads to inconsistent message content across the organization and a loss of oversight and control. The net result is the gross underutilization of an important company asset and potential exposure to liability for any copyright infringement or compliance issues on any of the disparate systems playing throughout the organization.
The answer is a system that can draw on the power of the Internet. Internet based systems allow centralized control of program content and the deployment of custom messages to any number of remote locations anywhere in the world with Internet access. Additionally because of the flexibility of webbased management players can easily be grouped and sub grouped to match virtually any organizational structure such as geographic regions or business divisions. Moreover playlists can be automatically generated and loaded onto netbased players according to schedules.
Such systems are available today and are an invaluable tool for multilocation companies. On hold airtime is a valuable asset of any company but the qualified reach of large multilocation companies makes their cumulative airtime particularly important. Internet based on hold messaging is essential for any company with multiple locations to allow for the integration of on hold messaging into the companys overall marketing mix.
About the writer: Larry Pfeil is the Vice President of A Cooler Audio Technology Inc. developers of the patented NetSmart On Hold Internetbased on hold messaging systems. ACAT Specializes in on hold messaging systems and services for large multilocation accounts. You can find out more on our websites at www.customercareonhold.com and www.acat1.com.
Oline-marketing Fast Track To Sales And Profits
Oline-marketing Fast Track To Sales And Profits
Writing articles and promoting them for publication is one of the most productive longterm promotional tactics available. Well researched and written articles… which provide valuable useable information are highly sought after by newsletter publishers magazines ezines etc.
It is a marketing truth that “Content Is King”. Good keyword rich content is what drives online traffic through search engines and gives the visitor a reason to keep coming back to a website. This is often referred to as “sticky content”. As a trafficgeneration tool it is unsurpassed.
Webmasters and publication editors have an insatiable appetite for tightly written “niched” articles that are relevant to their web sites or publications themes.
This need is your opportunity…
An editor of an ezine newsletter or magazine has a neverending need for good content. Each issue they publish must be filled with useful relevant content that will appeal to their readers or subscribers selfinterest. A publication that cannot provide great content will not long survive.
“An editor of an ezine newsletter or magazine has a neverending
need for good content.
By regularly supplying the media with well written articles you build a neverending supply of links and traffic to your own websites.
How?… Well the secret is in the bio. Each article you submit for publication has your own “authors bio” that gives full attribution and links to your site. This is the payment you receive for having supplied the articles… it is a payment which gives you longterm dividends!
Not only will your article be presented to many thousands of subscribers initially… but those same articles with your bio and links will be archived on the publications websites. Those archived articles become fodder for search engines which not only provide ongoing traffic to the publishing site… but to YOU as well. It is truly a Win/Win proposition.
NOT A WRITER?… NO PROBLEM…
There are countless freelance writers who will “ghost write” articles for you and… giving you the copyrights. I know of many wellknown names in the industry who have articles plastered all over the internet…and they have never written a word themselves. I know this because I have written some of their articles. :
If you need such services try elance or do a Google search for “ghost writing” or “freelance writers”. There are many highly educated english speaking foreignbased professionals who will write articles for very nominal fees.
OK… YOU HAVE AN ARTICLE… NOW WHAT?
Having a good article is only the first part of the equatiion… now you need to get the articles distributed to those editors and publications who will welcome your contribution… and publish your work.
There are three primary means of promoting your articles:
==> Article Directories
==> Article Announcment Lists
==> Your Internal List
==> Paid Distributiion Services Software
Here is a breakdown of each… and a list of resources to
get you started…
ARTICLE DIRECTORIES…
Article directories are websites which categorize and archive your articles… and promote them to editors and publishers. Most are free… but some are fee based. They all provide a submission system for you to provide your articles to them. In addition most have their own internal list of editors and publishers that they announce your new article to.
TIP: The simple act of listing your articles in the directory archives will provide you instant incoming links to your website which could increase your site traffic and page ranks.
Here is a partial list of article directories. Please note
that companies go out of business occasionally and you may
run into a link which no longer works.
http://www.allmerchants.com/
Announcement Lists are email newsletters lists or
ezines which allow you to “announce” your new articles
to thousands of editors and publishers instantly. Most
of these announcement lists are sent out daily to their
subscribers. This means that you can have your article
circulating to key editors and publishers within hours
of completion.
Here are a number of important Article Announcement Lists
that will give you a simple and fast mechanism for distribution of your articles…
Over time you will begin to build a list of editors and
publishers who have used your articles in the past and
find them to be relevant. This list is “your private goldmine”. Each time you finish an article the first step you want to take is to send it in a private mailing to your inhouse user list.
You might want to consider doing a “mail merge” to this list and personalize your submission to the specific editor by name.
Remember this list could be worth thousand of dollars to you over the coming months and years. Do not treat it lightly. This list is truly a centerofinfluence list that you will want to spend time and effort nuturing. Remembering them at holidays and on special occasions goes a long way to building a profitable relationship.
Pick up a phone and call them. Let them know that you appreciate your relationship… and let them know you are available for special writing assignments. Here is an example of how strong and beneficial this simple act can be… About two years ago I sent a small holiday gift a screensaver of tropical Hawaiian images to a magazine editor who had used a number of my articles in the past.
I waited until the package had time to arrive and then I picked up a phone and called her. She was delighted with the thoughtfulness of the gift and then stunned me with the news that one of her regular columnists had been forced to resign… and “would I be interested in replacing him?”. So… that simple telephone call resulted in a regular column in a print magazine that serves one of my niche marketplaces. A marvelous result that may not have happened if I had not “nurtured the relationship”.
Ask them “What Articles Do You Need?”… and listen closely to their answers.
By doing so… you will develop a sense of what materials are needed and wanted in your marketplace. Write specifically to those needs and you will develop a strong editorial following that will pay off in huge traffic flow increased sales and profits and an enhanced image and reputation. These are pretty hefty benefits for some time spent researching and writing articles!Two recent innovations that have burst on the article marketing scene are: 1custom distribution software Article Announcer and 2 webbased article distribution services Article Marketer. My experience with these systems are that the webbased service is much more cost efficient easier to use and has the builtin advantage of having the most current and uptodate database of publishers seeking your content.
About the writer: BJ Norman Work at Home expert with more then 20 years of experience in the work at home industry. BJ Norman has provided work at home services and opportunities as well as consulting on newly implemented work at home opportunities. For more information please visit http://www.newworkathome.com/wordpress or learn more about various work at home opportunities at: http://www.newworkathome.com
