Marketing Guides

Archive for September, 2009

Harness The Power Of Internet Video

Since Google announced the purchase ofYouTube in late 2006 there has been an acceleration in the relevancy of online video in the marketing equation.

What does that mean?

It means that more and more video clips are showing up in the search engine results of Goggle as well as the other search engines like Yahoo and MSN the only three search engines that matter in my opinion.

The thing that makes video an extremely cost effectice marketing tool is the wealth of free hosting sites. Not a day goes by where I dont readabout another video portal falling over itself to offer me free hosting.

That means that if you have a sales or marketing video or even a commercial you can post the video for free on a variety of free hosting sites or even just You Tube if you want to keep things simple andget thisyou can KEYWORD the video so it gets returned in the search engine results.

So imagine having a commercial or sales video that gets watched after someone searches for it?! Understand the difference? Instead of throwing your marketing message at people who have no interest in what youre selling or buying a TV commercial that gets increasingly fast forwarded by DVRs you have a video thats returning iteslf in search engine results by people who are actually looking for what you have to offer.

Quite a different dynamic eh?

TIPS TO GETTING WATCHED

But not any piece of keyworded shlock is going to get watched. Relevancy is still important. Maybe even more so than traditional media. To that end I suggest the following approach to getting your messages in front of eager eyeballs who will not only search you out but actually watch and consume your message:

Make a HowTo video with a compelling call to action at the end click email download stop in call.

If youre a pet sitter make a video on How To Choose a Pet Sitter.

Investment consultant? 3 Tips on How NOT To Outlive Your Money.

Funeral Home director? How to Plan a Living Funeral.

You get the idea.

People search the Internet for information.

Be the answer to someones question and theyll not only find you when doing a search but chances are theyll buy from you as well.

About the writer:  Gene Sower is the owner of Samson Media www.samsonmedia.net a New Jerseybased Internet marketing company that specializes in “Building Websites That Sell”.

Gundagai New South Wales: A Historic Town Along The River

Gundagai is a town in the Australian state of New South Wales located along the big Murrumbidgee River at the foot of Mt Parnassus. Just a stones throw away from the Muniong and Yambla Mountain ranges Gundagai is popular for its old bridges monuments and memorials.

The towns colourful history has made it a favourite topic of a number of poets musicians and writers. Some believe that one reason for this is because the Five Mile Creek north of Gundagai used to be a popular point of rendezvous among teamsters drovers shearers and bush travellers.

Gundagai was first discovered by Australianborn Hamilton Hume and Briton William Hovell in 1824 when the Wiradjuri Aborigines dominated the area. Europeans first arrived two years later. In the 1830s a village was formed until the Gundagau was gazetted as a town in 1840.

The town was ravaged by a flood in 1844 resulting in the deaths of around 83 people. A local Aborigine Yarri was commended for his heroism during the incident. He was among those who saved stranded residents using his bark canoe. A marble headstone was erected in his memory at the Gundagai cemetery where he was buried in 1880.

A 15year gold rush swept the town in the 1850s before another gold fever resurfaced in 1894. The most famous historical mines include the Robinson and Rices Mine southwest of Gundagain and the Prince of Wales Mine a few mile west of the town.

Some of the most popular historical tales in Gundagai were of bushrangers who killed two policemen. The Ben Hall bushranging gang killed Sgt Edmund Parry while holding up a mail coach near Jugiong in the 1860s. Another gang led by Captain Moonlite killed Senior Constable WebbBowen during a hostage incident at a farm in 1879. The remains of the two policemen are interred at the Gundagai cemetery.

MustSee Places:

?The Dog on the Tuckerbox bronze sculpture is perhaps the icon most closely associated with the town. It is situated across a restaurant and gift shop complex 8km north of the town on the Hume Highway. Opposite the Dog on the Tuckerbox which is part of Australian folklore is the Snake Gully Tourist Centre.

?The Marble Masterpiece was completed by mason Frank Rusconi for 28 years. It is a miniature Baroque Italian palace standing 1.2 metres high within a formal square. Each of the 20948 pieces of marble gathered throughout New South Wales was cut turned and polished by hand. The centre also featured a replica of St Maries Cathedral located in the outskirts of Paris.

?The Gundagai Historical Museum displays old coins and crockery retrieved from the original townsite which was ravaged by the flood. A Tmodel Ford wagons machinery and equipment clothing gold scales and a sundial are among the collection.

?The Gundagai Courthouse is one of the towns oldest buildings. It was where Captain Moonlite was tried.

?The Niagara Caf is an old Greek restaurant established in 1942. It was once visited and commended by former Prime Minister John Curtin.

?The Mt Parnassus peak has fine views of the town and river beds. Magnificent lookout spots also include the Rotary Lookout Mt Kimo and Reno.

Gundagai Bridges:

?Prince Alfred Bridge believed to be the first truss bridge in Australia

?The Sheahan Bridge Australias secondlongest bridge after the Sydney Harbour Bridge. It is made of concrete and steel

?The Railway Bridge was completed in 1869. It has sections made of timber and sections made of iron. It used to be part of the old Hume Highway but at present it is only open to pedestrian traffic.

About the writer:  I am a constant traveller to Australia and had a memorable stay at a Gundagai Accomodation motel while going to the Riverina Highlands.

Guaranteed Income: New Subscribers Should Be Priority One

When you design your website it should be designed with certain goals in mind as to what you want your visitors to do. For example I have three main goals for my visitors.

1. I want them to subscribe to receive blog updates.

2. I want them to purchase the affiliate products I sell.

3. I want them to tell others about my blog.

Now here’s the great thing about all of the goals that I’ve established for my visitors. If I do my job correctly I can achieve each and every one of my goals.

Let’s take each goal and break it down so that you can see what I’m talking about.

The number one thing I want my visitors to do is subscribe to receive my blog updates. So I placed the subscription form at the top right hand side of my blog so that it’s easy to find.

Does it work?

You bet it does! A whopping 30 percent of my visitors subscribe to receive my blog updates! That’s an outstanding subscription ratio. From what I’m hearing most marketers are only realizing a 10 percent subscription ratio or less. Always make it easy for your visitors to subscribe to receive your content.

Next I want my visitors to purchase the affiliate products that I sell. So I placed my affiliate links directly underneath my subscription form. Now you’re probably wondering why my first priority is getting new subscribers as opposed to making sales.

The answer is simple. Your subscribers are the key to your success. They are the lifeblood of your business. If you cultivate them properly they will generate a tens of thousands of dollars in sales for you in the future. That’s guaranteed income you can’t afford to ignore or take for granted. Getting new subscribers should always be your number one priority.

And last but certainly not least I want my visitors to tell other people about my blog.

So how do I achieve that goal?

With my content. If I write quality content that has value is interesting and actually helps people they will tell others about my blog. It’s obviously working as evidenced by my 30 percent subscription ratio.

In closing if you’re not making getting new subscribers priority one you’re throwing away a ton of future income!

About the writer:nbsp;nbsp;David Jackson is a writer and the owner of FreeMarketingTipsBlog.com providing free marketing tips for your website or blog!
http://freemarketingtipsblog.com