Marketing Guides

Archive for August, 2009

Anticipatory Marketing: Smart Business

Definition: anticipatory

anticipating; of or expressing anticipation

To deal with beforehand; act so as to mitigate nullify or prevent: the business owner anticipated the importance of inbound links by writing lots of quality content.

If you aren’t practicing anticipatory marketing you’re working with a headinthesand mentality that sharp competition will definitely exploit.

Thinking about and preparing for your next move in advance is smart business.

For example advertising is a very important aspect of business. After all people can’t buy your products if they don’t know about them.

But what if you have little to no money to buy advertising?

What do you do then?

What’s your next move?

If you’re like most marketers you don’t have a clue.

Unfortunately this scenario plays out all too often in the business world and it can be fatal. In fact it often is.

Successful marketers not only have a plan “A” they also have a plan B C and D. That’s what makes them successful. They have a plan for every scenario.

They think about and anticipate potential problems before they occur. That’s the essence of anticipatory marketing.

Let me give you an example of what I’m talking about using a true story:

In 2006 a client of mine started a virtual assistant VA business. Like most small business owners she had very little money to do any advertising so she asked me what to do.

I told her to contact the local newspapers and tv stations tell them about her new business and request an interview.

I also told her to join her local Chamber of Commerce and start networking. I told her that if those two ideas didn’t pan out I had a few more ideas she could try.

In other words I gave her a plan and was ready with a back up plan.

Anyway to make a long story short my client was indeed interviewed by one of the local newspapers which immediately resulted in a flood of new clients.

And she also gets a steady stream of business from her local Chamber of Commerce.

Eventually because of the quality of her work word of mouth advertising took over and she hasn’t had to spend a dime on conventional advertising.

In fact she’s doing so well she’s having a hard time keeping up with all the work she’s getting and is considering hiring someone to handle the overflow.

That’s the power of anticipating problems beforehand and formulating a plan to solve those problems.

Anticipatory Marketing: Smart Business!

About the writer:nbsp;nbsp;David Jackson is a writer and the owner of FreeMarketingTipsBlog.com providing free marketing tips for your website or blog!
http://freemarketingtipsblog.com

All You Need To Know About A Real Estate Investment Company

Real estate investment companies known as RIETs or Real Estate Investment Trusts are corporations that invest in real estate. The purpose of their existence is to acquire and profit from real estate investments. The biggest benefit for RIETs comes through statutory relief by way of reduction or elimination of corporate income tax. However for this benefit RIETs have to distribute 90 of their annual taxable income excluding capital gains to their investor shareholders. This income may be taxable in the hands of the investor depending on the individual situation of the investor. To save tax the investor can hold real estate investments in his retirement account.

RIETs must also ensure that 75 of their assets are invested in real estate equity in other RIETs mortgage loans government securities or cash. Out of the total gross income RIETs must derive a minimum of 75 from gains through sale of real estate rents and mortgage interest. RIETs are required to have a minimum of 100 shareholders and less than 50 of outstanding shares should be held by five or less than five shareholders.
These companies can be either public companies or can be held privately.

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Apart from tax benefits RIETs allow investors the advantages of professional management of real estate business including rental property. This is done by experts in the real estate field who are well versed with the functioning of the industry. With indepth business understanding they are able to quickly decide how to take advantage of available opportunities and raise funds through capital markets if required.

Classification RIETs will place them basically in three categories of equity mortgage or hybrid RIETs.

Equity RIETs are corporate entities whose activities include acquisition building renovation management and sale of real estate. They specialize in ownership of specific building types like apartments office buildings regional malls lodging facilities etc. They buy own and manage real estate that is income producing. They develop and operate real estate as part of their portfolios not specifically targeting resale. They offer investors better avenues of long term investing as their dividend earnings are derived both from rental income and capital gains from real estate sales as well.

Mortgage RIETs on the other hand specialize in underwriting acquisition and holding of debt obligations secured by real property. They essentially constitute loan portfolios as opposed to ownership of real estate and form less than 10 of RIETs. They are basically finance companies which use a number of hedging instruments for managing their interest rates and provide money loans to real estate owners for mortgages. They also buy current mortgages and securities backed by mortgages. The primary source of their revenues is the interest generated on mortgage loans. As their earnings are largely based on mortgage interest these RIETs react faster to interest rate fluctuations that Equity RIETs. When there are chances of a drop in interest rates Mortgage RIETs offer a good chance of making speculative investment.

Hybrid RIETs are a combination of Equity RIETs and Mortgage RIETs. They own real estate property and also provide loans to real estate owners and operators to earn income in a combination of rental income and mortgage interest.

RIETs can be closed ended or open ended. Closed ended RIETs are allowed to issue shares on their own only once; additional shares can be issued only on approval by shareholders. Openended RIETs can issue and redeem shares as required by them at any time.

Title: Real Estate Investment Company
Written by: John Lall
Date Written: 0/28/2008
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Affiliate Marketing Benefits
?Affiliates are an extension of your brand ensure that your brand carries the same good name it started with.? Affiliate marketing is one of the biggest advantages a business can when being online. A properly run affiliate program allows you to lower your costs create a fixed marketing costs control your marketing message on a vast scale mass promote through your affiliate network get your message in front of a bigger audience and be on the forefront of creativity and innovation. In an affiliate marketing campaign you pay your affiliates for sales that were generated through their marketing efforts of your products/services. For this article I will use the example of a business selling apples. Control Costs Example: You are selling apples online for 1.00 an apple and you create an affiliate program of offering 20 of sales. For every apple the affiliate sells for you they are entitled to 20 of sales or 0.20. The more apples they sell the more money they make and you make. This is money you otherwise would not have had. They will work hard with the marketing material you provide them and with their own tools skills and knowledge to promote your apples. Create Fixed Marketing Cost Since you are only paying the affiliate 20 your marketing costs are fixed at 20 for that specific traffic. This will allow you to scale your sales upward by simply promoting your affiliate program and the benefits to website owners that want to make some extra money by linking to your website that sells apples. Mass Promotions Through Networks Since your apples brand?s online presence is growing and becoming more popular you can start selling specialized green apples and relay this new product to all of your affiliates. Your relationship with your affiliates becomes stronger since you allow them to promote another great product for you and open the opportunity for them to make more money. Control Marketing Message on A Vast Scale You apple brand?s identity is very important so as part of your affiliate program your affiliate agree to not misrepresent your apples as another type of apple or fruit. Since all of the apples customers are tracked through the affiliate program you are able to tell whether some customers have been told by the affiliates that they were really buying oranges. You can now easily get rid of the ?bad apple? affiliates Pun intended and deal with the good affiliates that don?t hurt your brand. Bigger Audience Reach Since your network is made up of other website owners your brand is on website that normally would not have been and now you are making money you would not have been making without the exposure of the website owners/affiliates. The bigger your affiliate network is the more people that see and hear of your special brand of apples. Creative Innovations And Test Ideas Some affiliate might decide to create recipe websites using your brand apples as the secret ingredient. Some affiliates might open up candy apple stores using your apples exclusively. Others might do sponsor contests using your apples as the center piece like bobbing for apples or apple pie baking contests. Since your affiliate network is huge and has several affiliates working individually trying to promote your product uniquely different and creative ideas are created. One idea might work so greatly that you start using that for your own nonaffiliate marketing which further reduces your costs. Affiliate networks allow your brand a huge test ground for new promotion ideas with exciting and outside the box thinkers. Affiliate Marketing Affiliate Marketing has huge potentials for any business. Most big retailers and online brands have some sort of affiliate program since it allows them to reduce costs and expand their market reach without increasing their spending until there is a sale made. The real beauty is that you only pay for the marketing for apples you sell. So if no apples are sold you don?t pay your affiliate anything. To learn more about how affiliate marketing can help your online business grow contact Karma Snack today. Follow me on Twitter at: twitter.com/AdelardGasana.

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